The origin of the Santa Claus/flying reindeer legend
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What do you mean 'legend'?
There are still countless households all over the world who refuse to celebrate Christmas involving Santa Claus because of that.
@Buttercheese is correct--the modern version of Santa Claus with whom we are all most likely familiar was a crafty invention by marketing professionals in the late 1800s. The classic poem "A Visit from St. Nicholas", first published in 1823, set in stone much of the present-day traits of Santa Claus--drives a sleigh pulled by reindeer, lands on rooftops, etc. His physical description from that poem was updated in 1863 when Thomas Nast drew various cartoons featuring Santa Claus for Harper's Weekly; these drawings gave us the version we know today--an overweight, elderly, grandfather-type person who hands out presents.
Unfortunately, the color scheme of the modern Santa Claus was not invented by the Coca-Cola Company. Earlier depictions portray him in the classic red suit before the famous Coca-Cola art from the 1930s.
Ms. Claus did not appear until nearly 1890 and her role was not set into lore until the 1940s.
Rudolph did not appear until 1939, when the poem was written by Robert May for Montgomery Ward. The poem was not set to music until 1949 by Gene Autry.
Although many people associate Frosty the Snowman with Christmas he actually doesn't have anything to do with the holiday whatsoever. He was just the main character in yet another song recorded by Gene Autry in 1950.
From Snopes.com: Can you even imagine a corporation doing something like that today?