Like any other "new frontier," YouTube was once a place where anybody, and I mean anybody, could publish their stuff and try their luck at fame and glory. Indeed, it was especially helpful for musicians, and quite a few "YouTube personalities" popped up at the time. A lot of teenagers especially flocked to it, and as a result, there was a lot of inspired, if unprofessional videos.
As the years passed on though, it inevitably got big enough to the point where big companies became interested in YouTube, and in just a year's time, the website went from being a haven for the amateur to yet another front for companies and their professionals. Now the truth is, it's not quite right for me to blame Google; Google bought it from the folks who made YouTube because those folks had no clue how to make their increasingly massive website profitable, but Google knew how to do just that. They added lots of ads, and that's to be expected honestly. Furthermore, a simple look through history reveals it is true of all
new mediums that it goes from being an amateur playground to a serious-face professional front.
Really where Google has gone wrong is trying to force Google Plus down everyone's (unwilling) throats. Google tried to buy Facebook, Facebook said no (God bless them). Google then made Google Plus, and, realizing no one gave a damn, began integrating Google Plus with YouTube. An especially unpopular move was when they made it so only those with Google Plus could comment on YouTube videos. It's only a matter of time before they go further and further with this, but I do believe they are digging their own grave; YouTube has declined in popularity as of late, and Facebook has pretty much won the "biggest social media website" competition. They wrestled it from MySpace and they're here to stay.
After YouTube's millions of video game "let's play" videos were cut down upon, big time, by Google. A lot of video game companies were angry about this, because while Google claims that it "hurts the gaming companies," this is anything but the truth; the gaming companies figure that people will watch others play a video game, and be inspired to buy it themselves. Meanwhile Google argues that many "let's play" videos reveal so much of the gameplay, often literally front-to-back, that there is no need for a consumer to buy a game after having watched it start to finish.
Rumor has it that Google is now trying to acquire Twitch. Twitch is a streaming service wherein people typically stream their video game playing and people enjoy watching the streamer play and commentate. Twitch has been on the (rather dramatic and impressive) rise for the past year.