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As for non-fiction... I do read. Lately I've been reading '59 Seconds' by Richard Wiseman. It's a kind of self-help book about changing your life, but unlike a lot of other self-help titles, it's all based on things that have been found by actual peer-reviewed research so it's a fascinating read even if you're not really looking to change anything about yourself.
I am also a history geek and read an academic book on the First World War even though I was not studying it at the time.
Also, I'll read anything about dinosaurs.
I want to pick up The Interstellar Age by Jim Bell Dutton. I heard a radio interview with the author the other day and it sounds interesting. It's about the Voyager mission and the two little craft which are still drifting out into the cosmos.
I also enjoy reading about history and nature (anything that helps to explain why the world around us is the way it is).
His Excellency: George Washington
I never thought I liked reading US history until I tried reading this. Joseph Ellis is a superb writer who delves into the human aspects of his subjects and makes the period feel far more vivid than any textbook. Though I've read some of his other books since, this one remains my favorite.
Rise and Fall of the Third Reich
As a huge fan of World War II history, I consider this one of the best. Though it has very particular flaws, it's fascinating to read such a comprehensive account of the evolution of the Nazi regime, particularly at a time when it was fresh in many people's minds. If you have any interest in history at all, this is an excellent book to read over the course of weeks or months; just digest it in small bits.
Born to Run
More than any other book, this one makes me want to get off my sorry butt and start running. (I do the Spartacus Workout instead, but at least it got me motivated!) I highly recommend reading this if you want to change your physical lifestyle and became healthier.
Shake Hands with the Devil
Much has been written of the Rwandan genocide, but few books have been as riveting as this one for a simple reason: it was written by Lieutenant-General Dallaire, the man who was in charge of the peacekeeping forces at the time. In addition to providing an utterly unique perspective into one of the darkest moments of recent history, it also has some of the most haunting prose you'll ever read.
The Upside of Irrationality
Fans of Malcolm Gladwell (like me) will really enjoy Dan Ariely's style. Though he actually wrote a book prior to this one - Predictably Irrational - I read this one first and loved it. Beyond providing interesting insights into our behavior, he weaves in very compelling personal anecdotes. I highly recommend picking up a copy even if you normally don't read psychology/sociology books.
Blink
Speaking of Gladwell... Though I have liked all of his books, this one stuck with me the most, and I really do think it has helped me recondition my thought processes in certain ways. Even if you want to read something purely for enjoyment, this is a good choice.
A Brief History of Time
Though I've read plenty of other books on physics that provide much more depth, this was one of the first I had ever picked up, and it's still fascinating, particularly when you consider how ahead of the curve Hawking was at his prime.
Satan and the Problem of Evil
This one definitely isn't for everyone, but if you have any interest in philosophy or theology, you'll love it. Boyd's overall theodicy has shaped my personal views more than any other thinker.
Brand Leadership
I'd recommend this book based on a single quote: "To be dominant, the perception of dominance must emerge—and that requires visibility." Aacker's reasoning throughout the book is superb, but this particular point has framed much of my approach in my career.
All Marketers Are Liars Tell Stories
Not only does Godin hit the exact right points about modern marketing (and our behavior as consumers), but he also does an amazing thing, as indicated by the title. He actually admitted that the original name of the book was a poor choice of words and changed it for subsequent releases. I have to admire anyone who so publicly corrects a mistake.
The Stranger Beside Me
I have a strong interest in psychology, and in sociopathic behaviors in particular. Though this area has exploded with fictional books, television shows and movies over the past two decades, few can top Ann Rule's account of her friendship with the notorious serial killer Ted Bundy. What makes it so fascinating is not simply his actions, but also the process she goes through in discovering and dealing with the truth.
I know I'm missing quite a few, but at this point I really need to stop writing and go to sleep!
I also really enjoy books on writing, especially "On Writer's Block" by Victoria Nelson and "Save the Cat!" by Blake Snyder. Both were required for me to read in college.
"On Writer's Block" was the only nonfiction book to make me cry my eyes out, because it resonated with me so hard. All of the things I'd silently punish myself with for being too lazy or forgetful or irresponsible for not writing in such a long time, this book finally taught me to forgive myself a little, be kinder to myself, and to rethink my "block."
"Save the Cat!" on the other hand was a super-fun book on screenwriting, but breaks it down in a super-easy way to understand, and in a way that can apply to all kinds of storytelling, not just screen format. Snyder's voice is snarky and fun and really simple, which was such a nice, refreshing twist after so many boring English manuals. It was one of the only books I'd been required to read in school that I thoroughly enjoyed, and really wished I hadn't returned it back to Chegg after the class was over. I'll have to set some money aside to pick up a copy of my own (preferably in better condition than the tape-lined paperback I had shipped to me!).
Other than that, I also enjoy books on history, nature, and culture, if only just to look at the vibrant pictures.
As for the topic, unless school books count I don't read non-fiction books. I have read All marketers are liars through schoolwork though per @Isandir.
Nelson, Biological Physics
http://maths.dur.ac.uk/users/kasper.peeters/pdf/nelson_free.pdf