Anyone worried that Axis & Allies might flop?
bonebrah
Member Posts: 25
I've heard very little buzz around this, youtube announcement got few views, the AMA got like 5 questions and all my gaming circles/websites/discords aren't even talking about it. Was this project the right move for Beamdog? Seems like such a far cry from their usual work, as if it came out of left field. Was there any official statement on why this game was chosen? I hate to be negative but I feel like the efforts should have been directed elsewhere. I supposed only time will tell.
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Player reviews (and word of mouth) is going to be paramount to its success more than any hype.
That being said, it wouldn't surprise me. I do know that there's a target audience for this sort of game but that doesn't seem to be Beamdog's. And I honestly have no data to affirm or deny that the effort to reach this audience, at the cost of disappointing some of an already conquered market share, worth the trouble.
A quick Google search for "axis and allies" gives me no clue about its online version at the first page of results, however. That is already a flawed strategy in my opinion - and would explain the lack of hype and OP's impression that the game might flop.
I did discover, and that got me surprised, that A&A is also owned by Hasbro. My initial thought was that @TrentOster picked this game to escape from WotC's tyrannical ways without Beamdog having to develop its own universe - the lack of will to do so would be explained by all the pointless controversy over SoD - what would be a somehow brilliant (and risky) solution. Apparently I overestimated the strategy.
With that also out of the way, my preliminary conclusions are that stepping away from what your market share wants/expects without something as simples as a good Google-Ads campaign smells like a receipt for failure. And also signals to me that Beamdog's communication's issue goes beyond this forum.
The fourth result in that search shows Announcing Axis & Allies Online | Axis & Allies .org - the site for AA fans where we're also present.
The sixth result in that search shows Axis & Allies Online Announced | Wargamer
And the video search shows the following:
Videos
How To Play Axis & Allies
Geek & Sundry
YouTube - Oct 10, 2017
Axis & Allies Online - Teaser Trailer
Beamdog
YouTube - Feb 11, 2019
Axis and Allies Online: A New Game Announced!
YouTube - Feb 13, 2019
People asking questions, why AA, - please check out these interviews:
https://www.axisandallies.org/p/qa-with-axis-allies-online-developers-beamdog/
http://www.pieuvre.ca/2019/03/19/technology-gaming-axis-allies-board-game-beamdog-interview/
https://venturebeat.com/2019/02/11/with-axis-allies-online-beamdog-goes-beyond-enhancing-old-dd-games/
The Reddit AMA got more than 100 upvotes, 51 comments and 30 questions - pretty big for a niche AMA.
I have a link to Beamdog, Google knows I visit this forum, Google knows Beamdog will release AAO, yet Google doesn't show anything to me.
You can't use yourself as a parameter if you already biased the algorithm, @JuliusBorisov . That's the whole idea of Google-Ads and tools like that: make stuff appear for people that it usually wouldn't.
Otherwise you're just letting Google be Google.
Edit: and just to demonstrate how creepy this algorithm is: AAO's Steam's page appears now as the last result of the first page. But only it, nothing more.
That's the first time I've ever Googled it, and I've never expressed any interest in any board games or non-fantasy before (I actually didn't even know it was a board game until now), so that sounds like a pretty neutral search.
I was not aware of any Beamdog outreach to the A&A community, but I'm reasonably certain that's because I've never visited the A&A community in my life and I didn't know it even existed until right now. There's no reason I would have heard of any such outreach.
@semiticgod did you made your search on a mobile device or in a PC?
Communication issue? I don't see any communication issue... They communicate plenty. Maybe they don't tell everyone exactly what they want to hear, but that does not a communication issue make.
Why must any recipe for success include Google Ads? Plenty of people just use ad blocking software anyway (or they just ignore them completely). Why does a Google search mean so much to begin with? I dunno. I think advertising to the specific crowd that would be interested in this sort of game seems to be the way to go, and it also seems to be what Beamdog is doing by getting involved in the A&A community.
I wouldn't exactly say that Beamdog has "conquered" a whole market share, especially since the SoD thing. Maybe a small niche of a market share. I don't really see any problems with trying to reach more people with different products. Stagnating with an already conquered niche would probably be worse. Granted I am a bit disappointed it isn't going to at least be another RPG, but I can certainly understand the decision to try to expand the consumer base. Besides that, looking on other sites, and even this forum sometimes, it seems a large portion of what would be Beamdog's fantasy RPG target market has already made up their minds to hate Beamdog and to bash it at all costs. In light of that, a fresh start in a different market, though somewhat regrettable (from my perspective at least), makes a lot of sense.
In any case. You might get good hits when you search for it, but who still searches for it in the first place...
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@semiticgod @JuliusBorisov I found the problem and it is on my end. Due to my military background, Google gives preference to other content to my research. Hands up to an employee of mine who pointed this.
I was wrong about the Google thing. My apologies.
I keep not understanding Trent's strategy toward AAO, though. The interviews were quite superficial.
But none of this is of my business (literally). I'm writing back here just to recognize that I was wrong.
Cheers.
Well people posting in this thread for one...
I for one got this gem as the top Ad:
Advanced 3rd Reich, Advanced Squad Leader or War & Peace would have been my choices...